An Influencer Marketing Blog | 75% of Web Users Made a Purchase After Seeing Influencers’ Content
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influence4brands platform influence social media

75% of Web Users Made a Purchase After Seeing Influencers’ Content

Since 2012, Influence4You elaborates and operates Influencer Marketing campaigns. We have been experiencing the exponential popularity and growth of the influencers’ phenomenon for the past 6 years. Indeed, we know for sure this expansion isn’t going to end here.

There are millions of people keeping up with influencers’ posts daily in Europe. Nowadays, we can determine the precise impact of influencers on the European population.

 

One-third of internet users follow one or more influencers

Influence4brands platform influence social media

 

This figure perfectly demonstrates the impact of this phenomenon over the past years.

Influencers are not only followed by teenagers or some fashion / beauty aficionado millennials. Social Media has such a huge impact that an important amount of Europeans follow them. They are aged 5 to 50 years old and are interested in numerous topics going from politics to science.

 

89% of followers have discovered a brand or product through an influencer’s post!

Influence4brands platform influence social media

 

Further details on this:

– 89% of them visited the brand’s website afterwards

– 87% of them have looked for additional information about the brand online

– 75% of them actually made a purchase

 

Therefore, it would be fair to say that influencers have a huge capacity to create engagement and spread messages in their community. Even more, there is no other communication tool that is as efficient as influencers are in today’s society.

 

 

If you want impactful and efficient influence marketing strategy for your brand, you may fill a brief and request an appointment HERE.

 

You can reach out to us at this number +33 1 80 88 41 21 or get in touch with Wenrui Hu.

François Mareczko
francois.mareczko@influence4you.fr